How the proper use of technology streamlines the working process of Real Estate?

Commercial real estate took a big hit in 2020. The global pandemic and its associated circumstances were the culprits. But, these drastic times have resulted in ingenious developments in this sector.

The traditional sector of real estate is evolving. At the core of this evolution of real estate is technology.

The exposure of technology in the real estate sector has been pretty limited. But, the pandemic has acted as a catalyst in this evolution. There is a huge scope for technology to ease the working process of real estate.

Which quality of technology does the real estate industry benefit from? Its flexibility to stay relevant throughout the working process.

Here are ways how technology is easing the working process of real estate

  • Power of visualization — Real estate marketplaces
  • A while back, the catchphrase — ‘One click away from your new house’ seemed like a gimmick. Yet, today, it is a reality. Online marketplaces for real estate have grown at an amazing rate. There are no more yellow pages for real estate. They provide incredible insights and help in visualizing the sites.

    This helps the prospective buyer to make a decision. Also, this reduces the logistical needs by eliminating in-person site checks.

    With virtual walkthroughs, a buyer can envision the place, and decide if it fits the bill or not, at his/her comfort. This feature reduces the need for a broker.

    For example:

    If there is a willingness to buy, sell, or further talks, they allow for online communication.

    The listing page acts as a platform for comparison. From qualitative comparisons of construction and surroundings to quantitative comparisons of prices. All these give the buyer an upper hand during bargaining too.

    The listing pages are turning more comprehensive. Nowadays, the detailing of real estate is well-defined. This provides more than adequate information for the buyer to make a move. The detailing also acts as a standard during the in-person visits. Proper alignment of features to online details helps in gaining credibility.

  • The epitome of efficiency — Blockchain
  • Be it real estate or commercial property management, blockchain technology is the future. With time, its utility is being embraced. Although it is one of the latest real estate trends, the benefits are numerous. From encrypted dealings to enhanced transparency, blockchain is disrupting the real estate sector.

    The decentralized nature of blockchain reduces the number of intermediaries in a transaction. This calls for the elimination of any scope for personal bias by brokers. Rental rates, capital value, location fees are often subject to brokers’ bias.

    But, a blockchain-based listing service runs on data and real-time proof. This ensures the details are accurate and reliable. Compared to traditional methods, blockchain-based listings are more accessible. Also, these provide deeper insights like title clarity, performance metrics, legal statuses, etc.

    In the working process, blockchain provides better efficiency. By making use of digital identities of real estate, it reduces human interference. Likewise, they ease the process of due diligence by upholding data integrity. Activities like underwriting, valuation use digital identities and reduce redundant paperwork.

    Real estate trends like smart contracts using blockchain are fast replacing traditional paperwork. This simplifies the process of commercial property management. Faster payments, improved compliance are the major advantages of using smart contracts. The tokenization of titles further reduces the costs of the transaction. This also ensures security and transparency in the transaction. Furthermore, the use of blockchain may assist in ending title fraud.

  • Efficient predictive analysis using machine learning
  • This technology is a boon for commercial property management. From machine learning-based chatbots to forecasting trends. ML is opening the jar of diverse opportunities in real estate.

    Real estate companies often find themselves with voluminous amounts of data. But, there is negligible to no scope of useful interpretation. With ML, Data points like bid histories, real estate value in the neighborhood are of great use. They help predict and understand the purchasing behavior of the buyers. Using this data, altering the price points result in increased chances of buying.

    ML-integrated listing pages observe and accumulate large chunks of information about the buyers. Most of the basic features in these pages are indicators of buyer behaviors. The use of filters, comparison checks, similarity searches, etc.

    These help in the study of information like the net-worth of a person and their priorities.

    This further ensures the efficacy of targeted marketing and repurposing. It reduces wastage of efforts and improves ROI on marketing efforts.

    Digital marketing agency in real estate are gaining traction. To make the most of its potential, using ML is a no-brainer.

    At scale, ML helps commercial property management companies to decide their future investments. The ML algorithms allow the companies to predict the ROI on real estate investments. The probable selling price of properties, the commission amounts, is calculable. Using this information, they can make smarter investments. These predictions also help in reducing the risk potential.

    These are macro-level integration of technology into real estate. These ease the working process of commercial real estate. But, there are other uses of technology too.

  • E-signing
  • The volume of paperwork involved in a real estate transaction is terrifying. While they are of paramount importance, there is scope for streamlining the process. And E-signing fills the void. Any stakeholder can sign and attest the documents via electronic mediums.

  • Personalized advertisements
  • The heaps of data collected assists in identifying and developing behavior patterns. Leveraging this, companies can personalize their marketing efforts. To increase the chances of real estate transactions, customized ads are the way to go.

  • Post-sales management
  • Post payment, secure transfer of titles is possible using blockchain. After the transaction, technology helps in setting up of rental remainders. They also assist in the renewal of contracts. Online payments also ease the burden of both buyers and sellers.

    There are a plethora of opportunities in real estate for technology. The potential for technology to increase productivity is high. With time, real estate trends are bound to rely more on technology. The quicker commercial property management companies embrace technology, the better it will be.

    GW Partners is one of the leading commercial real estate firm in Austin, Texas. Contact us freely if you want any services related to real estate.